Gatsby Moving Rubber Hair Wax, which has over a 70% market share in Japan, is now available in the UK.

The brand has launched in three of London’s Japan Centre retail locations, as well as at Hayato London. The brand also sells on Amazon’s UK site.

Since its launch in 2006, over 100 million units of Moving Rubber have been sold in more than 10 countries and regions in Asia.

Gatsby manufacturer, Mandom Corporation, recently discovered the existence of many fan pages created on social media throughout Europe and the U.S. In response, the brand is expanding its target market.

Gatsby Moving Rubber is a collection of hair wax styling products, developed in cooperation with top stylists. The product allows users to easily create unique hair styles.

See Gatsby’s colorful packaging in Beauty Packaging’s Online Exclusive: Will Men in the U.S. Buy a Pink Pomade?